Alcohol sponsorship prohibition will be "disastrous" for the sector, according to Scotland's largest live music producer.
Alcohol sponsorship prohibition will be "disastrous" for the sector, according to Scotland's largest live music producer.
According to Scotland's largest live music promoter, DF Concerts & Concerts, plans to outlaw alcohol sponsorship of live events would be "disastrous" for the live music business.
TRSNMT and Glasgow Summer Sessions, both DF events, have been cited as examples in the section about advertising and promotion at non-sporting events in the Scottish Government's consultation on proposals to ban alcohol advertising.
Although there is substantial academic information examining the nature and scope of sports sponsorship in Scotland as well as the impact sports sponsorship has generally, the extent and impact of sponsorship of non-sporting events have not been studied, according to the survey.
Geoff Ellis, chief executive of DF, claimed that the modifications will "hurt the Scottish economy, harm Scottish artists, harm Scottish businesses, diminish tourism, and leave Scotland in a weak position."
The likelihood of employment losses, higher ticket prices, and a shift in music lovers' preferences to the south were other points he made.
"This letter is not intended to ignore or try to downplay the fact that there are problem drinkers in Scotland," Ellis said in a letter to Maree Todd MSP, Minister for Public Health, Women's Health, and Sport, according to The Glasgow Times. Instead, it is to pleading with the Scottish Government not to move forward with the erroneous idea to outlaw all forms of alcohol commercial sponsorship.
The Scottish live music sector will suffer catastrophically from a proposed ban on alcohol sponsorship and promotion, he continued. Particularly in comparison to our UK neighbours and the rest of Europe, it will irreparably harm Scotland's cultural, social, and economic development.
Ellis also made mention to T in the Park, saying: "Had there been a prohibition on alcohol sponsorship and marketing, Tennent's wouldn't have been able to sponsor the event and it would never have happened. At one point, T in the Park was second only to Glastonbury in the UK in terms of size and popularity to the rest of the world.
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