Alcohol sponsorship prohibition will be "disastrous" for the sector, according to Scotland's largest live music producer. According to Scotland's largest live music promoter, DF Concerts & Concerts, plans to outlaw alcohol sponsorship of live events would be "disastrous" for the live music business. TRSNMT and Glasgow Summer Sessions, both DF events, have been cited as examples in the section about advertising and promotion at non-sporting events in the Scottish Government's consultation on proposals to ban alcohol advertising. Although there is substantial academic information examining the nature and scope of sports sponsorship in Scotland as well as the impact sports sponsorship has generally, the extent and impact of sponsorship of non-sporting events have not been studied, according to the survey. Geoff Ellis, chief executive of DF, claimed that the modifications will "hurt the Scottish economy, harm Scottish artists, harm Scottish business...
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